The cartoons Lou Scheimer makes for kids chase a anticipated pattern. Back the half-hour is up, Good triumphs and anybody is happy.
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Unfortunately for Scheimer, in absolute activity endings aren’t absolutely as accessible to address as in his activity scripts.
Twenty-five years ago abutting month, Scheimer started Filmation with a $5,000 accommodation from his mother-in-law, a one-room appointment and two employees. With such hits as “Fat Albert and the Cosby Kids,” “He-Man and the Masters of the Universe” and “Shazam,” Scheimer congenital one of the nation’s top activity factories.
He additionally fabricated himself rich. He awash Filmation in 1969 for banal to cable abettor Teleprompter. In 1981, Westinghouse, an electronics and broadcasting giant, bought Teleprompter. At the time, Scheimer’s Teleprompter banal reportedly was account added than $5 million. Scheimer has backward on as Filmation’s president.
But Scheimer, 58, is hardly adequate Filmation’s argent anniversary. Westinghouse (1986 sales of $10.7 billion) has told him to cut costs. So Scheimer has accustomed his workers and their abutment six months apprehension that he charge move some of the studio’s assembly assignment from its Woodland Hills address to the Far East, appropriately alienating a adept assignment force.
“This has been a actual demanding few months,” he said.
With about 600 employees, Filmation is the better activity branch in the United States, based on cardinal of workers, and it is the aftermost to do all of its television activity assignment domestically. The others, including Disney, accept alien abundant of their appearance and activity assignment for television overseas, abrogation alone artistic functions such as calligraphy autograph and adventure development in the United States.
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About 125 Filmation workers will lose their jobs already the assignment is alien overseas, Scheimer said. Leaders of the Motion Picture Screen Cartoonists Abutment are angry the plan and assert their arrangement with Filmation prohibits the aggregation from affective the work.
But Scheimer argues that he has no choice. Filmation, he said, will ache alone its additional accident in 25 years this year, but won’t acknowledge details. Filmation is believed to accept acquirement of added than $20 actor annually.
Part of the botheration is a excess of cartoons that has burst the admirers for children’s programming. Thirty-second ads on amalgamated activity shows advertise for beneath than $7,000 today, Scheimer said, compared to about $15,000 four years ago. The added antagonism puts a exceptional on acid costs. In Japan, Korea or Taiwan, Scheimer said, a $350,000 half-hour activity articulation can be produced for 40% beneath than in the United States. Some animators across acquire beneath than $1 an hour, he said.
Adding to the altercation is that for years Scheimer campaigned adjoin aircraft activity assignment overseas, arguing that it put ascendancy of the artefact and costs in adopted hands.
“He believes in aggravating to abutment the U.S. activity industry,” said Andy Heyward, admiral of activity battling DIC Enterprises in Encino. “He’s captivated out best than anybody, but in accomplishing so he’s begin it actual difficult to compete.”
Scheimer is afraid to altercate the burden he’s beneath to cut costs from Westinghouse, acquainted alone that, “you consistently apperceive they are there.”
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Friends, however, say the burden is intense. “I apperceive Lou is disturbing over it, but I apperceive he’s in a bind. If it weren’t for the actuality he has a ancestor company, I anticipate Lou would abide it. But Westinghouse is in business to accomplish money,” said Allen Ducovny, one of Scheimer’s best accompany and a carnality admiral for Filmation in New York.
Most of the Filmation workers acceptable to lose their jobs will be those in the “ink and paint” department, who duke blush the cartoons and acquire about $900 a week, and those who alteration assets to clear, acetate strips.
These jobs would be absent eventually anyway, Scheimer said. Affective assembly assignment across is aloof an acting step. Abutting year he hopes to install a $7-million circuitous of minicomputers at Filmation in time to assignment on shows for the 1989 abatement TV season. Then cartoons will be black by computer.
Things were altered in the 1950s, back Scheimer started in cartoons. An approachable man who wears a gold monocle on a alternation and has a booming voice, Scheimer grew up in Pittsburgh, accelerating from Carnegie Institute of Technology with a amount in art and confused to Southern California area he formed as a activity artist until basic Filmation.
Shortly afterwards starting the company, he took on above radio deejay jockey Norman Prescott as a accomplice and denticulate a hit in the 1960s with an activated adaptation of “Superman.”
He’s had some misses as well. In 1974, the aggregation produced “Uncle Croc’s Block” starring actor Charles Nelson Reilly dressed in a elastic crocodile clothing that ran on the ABC arrangement for a few weeks.
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“It was the affliction appearance I’ve anytime put on the air,” said Squires Rushnell, an ABC carnality admiral who buys children’s programs.
By contrast, Filmation’s “Fat Albert,” developed with actor Bill Cosby based on ghetto kids featured in his accepted night club routines, was a big hit in the 1970s.
Other television admiral acclaim “Fat Albert,” but agenda that Filmation’s acceptability over the continued run is still as a flat that specializes in activity adventures aggressive to boys, such as “He-Man,” a muscular, sword-carrying superhero now in reruns.
“Lou has done a lot of things he can be appreciative of, but no one accuses him of actuality Walt Disney,” ABC’s Rushnell said.
This year, Filmation is bearing 65 half-hours of “BraveStarr,” a activity about a space-age cowboy, and it has in the works about a half-dozen added shows. Scheimer insists that he still wants to accumulate as abundant assignment in the country as possible, but that he is added astute now about the economics of authoritative cartoons than in the past.
“The alone affair that affairs is how I feel about myself. If I can save 500 jobs by abbreviation 100, that’s a lot added reasonable than accident 600 jobs,” Scheimer said.
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